"No talent should ever be held back due to any conscious or unconscious hiring bias."

Knockri was founded in 2016 as a solution to our own problems of facing discrimination in the hiring process.

Cofounder Jahanzaib Ansari, would often apply to jobs and never hear back from employers. While feeling confused and looking for answers, Maaz Rana stepped in and suggested to Jahanzaib that he anglicize his name. This rather insignificant adjustment completely turned things around! The anglicized Jahanzaib was given interviews and job offers by the very hiring managers that overlooked him.

Realizing the broken hiring process and an increased focus on the importance of soft skills, the two got together with childhood friend, Faisal Ahmed, a Machine Learning Scientist. They began their study with a renowned Industrial-Organizational Psychologist to create Knockri – a skills assessment tool deeply rooted in I.O. Psychology & built from the ground-up with ethical AI and inclusivity in mind.

To date, Knockri has assessed thousands of candidates worldwide. It's helped reduce hiring bias, cut costs to hire and has significantly improved candidate experience. Due to its amazing results, Knockri was awarded as Innovator of the Year by Ascend, one of North America's largest diversity groups and has been given a seat at the World Economic Forum’s Global Council on Equality and Inclusion!